Deep linking refers to links pointing to other places than the index page itself. Let’s take an example: a link to somesite.com will direct to the index page, while a link to somesite.com/somestuff/morestuff/neverknewthispageexisted.htm would be considered a deep page and linking to it would be considered deep linking.

With the example fresh in our minds, you must understand that Google’s PageRank does not apply to the website as a whole but to each individual page. So when it comes to SEO (search engine optimization) and you focus only on the main page alone, you will potentially lose traffic. Another reason to pursue deep linking is also SEO related. It makes sense to optimize a page for only a few keywords, so you can more effectively build your own SEO campaign. This means that each page on your website would be targeting different keywords and each page would require a linking campaign.

Deep linking does not come without controversy though. This is especially true for large, popular websites. An online newspaper will frown upon on this practice, as it would potentially lose money from the ads posted on the front page. There are even a few lawsuits going on, on this topic. A darker version of deep linking is that associated with hacking. Many websites have a rather low security and many e-commerce that offer downloadable products only require knowing the link in order to download the e-book, mp3 or database. Obviously this comes as a result of faulty programming and bad security practices.

From the search engine point of view the situation stays slightly different. Google for example does not have any official policy, which left the SEO experts doing a lot of educated guessing. Among the most optimistic views is the one that sustains that deep linking actually builds the credibility of the website as a whole and thus creates a better SERP, the skeptics on the other hand think that deep linking is no more important for search engines than plain linking.

No matter of which side you think it’s right it only makes sense to develop deep linking even if for remote, long term goals. A good link remains a good link no matter if it points to a deep page or the index page.

Quickly and Easily submit your website to over 850 quality link directories, that could give you hundreds of one-way links. The program is so easy to use, that an 11 year old kid do the job. Give your website the search engine ranking boost it really needs and visit DirectoryLinkSubmitter.com DirectoryLinkSubmitter.com today!!

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This creates an incredible level of personalization. When they write you back, try to respond to them personally. Send them a thank-you gift. Many times I have noticed that after I have responded like that, the subscriber buys something from me. Coincidence? Possibly, but I doubt it. I think that people like the personal touch.

I will also do mass replies to this. Many of the replies are very similar in nature. In just about every niche, there are few things that people consistently have questions about. By replying in a group email, and indicating that I have received a pretty incredible response to my questions, and that I am answering the most common questions in a ‘mailbag’ style, I think that people get the feeling that I have a very responsive list, a community, almost, and then they feel more comfortable on my list and with me. And if they feel more comfortable, they buy more.

So here is a sample feedback email:

Subject line: (Name of subscriber) – I need your help

Body of email:

Dear (subscriber):

I am currently working on a new book in (your niche market) and want to make sure I address all you questions.

1) What do you most want to learn more about (your niche)?

2) What is the hardest thing you have found about (your niche)?

3) What is your next goal in (your niche)?

Thanks in advance for helping me out. Just hit ‘reply’ to this email and then answer your questions there.

To your success,

Sean

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

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That is if you hire a ghost writer who understands seo (search engine optimization) and how to use the best keyword phrases for your site to pull in masses of targeted traffic from popular search engines.

One of the big advantages of you getting to hire a ghost writer who understands the topic covered by your site intimately is that you will be able to allocate a lot of your time to other traffic-generating-success tips and methods. When you have the ghost writer fully concentrating their efforts on generating content based on good keyword phrases then it frees you up tremendously to closely examine other techniques an strategic moves that will help your site take off in a hurry.

This is the obvious reason why web masters who have managed to hire a good ghost writer for their sites have almost always had a major change in their fortunes for the better.

Content being what keeps visitors at a site and what makes the whole web go round, it is not really that surprising that the single action of going out to hire a ghost writer can make such a big impact on the success of a site.

Christopher Kyalo Is A leading web content provider who provides all the key traffic generation ingredients in all his work for clients. He is occasionally available to handle new client assignments. Get the details on how you can contact him at his webcontentprovider.blogspot.com/2006/03/top-seo-web-content-provider-available.html content provider blog. Or learn all the inside secrets of high traffic generating content from his free newsletter. Subscribe now by sending a blank email to mailto:articlesrgold-subscribe@yahoogroups.com articlesrgold-subscribe@yahoogroups.com

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The more I work online, the more it becomes apparent to me that some people just don’t ‘get it’. What don’t they get? Well in my experience, many things but the ‘thing’ that someone didn’t ‘get’ this week was the benefit of marketing an affiliate product which has a recurring income element to it…..

One of my membership websites, SimplyWholesale, has an affiliate program which allows anyone to link to the site and earn 50% of any sales generated by their visitors. Nothing special here - millions of websites offer a similar deal. In addition, because one of the payment options offered by SimplyWholesale is a monthly subscription, my affiliates can also earn 50% of future monthly subscription payments made by a member who they introduce to the site. Again, nothing special here - many membership websites have the same arrangement.

So what’s the story?

Well, last week I received an email from an affiliate ‘complaining’ that he wasn’t earning enough money from his customers who were only signing up for the monthly subscription option. (A monthly membership is £4.99 so his earnings would have been £2.50 on each one). Now, this individual had been referring, on average, one new member to the site per day and the vast majority were opting for the monthly membership. The odd one here and there was paying for a yearly membership which generated a higher commission but the majority, as I say, were paying monthly.

So everyday for the past couple of weeks, this guy has earned £2.50 from having a single banner on his website. Assuming this continues for the next two weeks, he will have earned at least £77.50 for the month. Actually it will be more than this due to the annual subscriptions but let’s keep things simple

Ok, £77.50 isn’t a life-changing sum of money but let’s move things forward a month or two (and this is the bit that the guy clearly hadn’t thought of when he emailed me with his ‘complaint’)…..

Month two, assuming the level of sales continues, he will earn another £77.50 BUT he will also see an income from the second monthly subscription payments made by the members he referred to the site in month one. It is fair to assume that some members may cancel their subscriptions but to date we have a pretty low cancellation rate. Let’s work on the worse case scenario and say that 20% of his members cancel in month two - he will still earn over £60 from the renewals. Add that to the £77.50 from the new members and month two earnings are getting on for £140. Things are starting to look a little more interesting….

This isn’t just theory - let me back it up with some ‘real-life’ figures based on one of my actual affiliates….

This particular individual has one link to the SimplyWholesale site from one of his own sites and in the first month of being an affiliate, he earned £60.

Month two, daily sales continued and with renewal subscriptions, my affiliate earned £230.

Month three (the current month), this particular affiliate is on target to make over £400 in commission.

Each week this affiliate refers roughly the same number of new members to the site but look at how quickly the commission payments are growing each month.

The point of this article isn’t to try and persuade you all to sign up as affiliates for SimplyWholesale (although that would be great!) but to get you to think about the potential of small payments either for your own products or as an affiliate.

I have built several businesses around very low pricing structures and it works very well. I am also an affiliate for one or two low price products and some of these schemes have been sending me cheques for years even though I stopped promoting the actual product ages ago (the commissions are earned from customers who I referred years ago who are still using the site or service in question).

With online business costs so low, it doesn’t always have to be about the hundred dollar products and in fact, the ‘less than a tenner’ products can also be extremely lucrative….

Copyright (c) 2006 Richard Grady

Richard Grady has been helping people earn online since 1998. To view Richard’s latest website, SimplyWholesale, visit

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…it’s easy to rearrange someone else’s words!

Trust me because this is sometimes what we do…guilty as charged. But that was before the web content industry has grown by so much, so, please give me that much chance to explain myself. Original web content was never quite so important because search engines don’t know how to differentiate them back in those days. As long as they are not identical, the search engines will pick up the web content and list them anyway.

One example of how the search engines have evolved is this. I have posted the same article in a website, in www.ezinearticle.com, www.wordpress.com and I have a link from my website leading to the original website. The tie is there but it’s really quite far off. But the amazing thing is that one fine day, www.google.com picked up on the duplicate content, reduced the ranking of the original website (from No.1 to NOTHING!), we went ballistic! What in the world went wrong? Hence, the start of our frantic search for our mistake…which were only guesses.

Apparently, www.google.com picked up on my relationship with the original website owner, tracked the link from the www.wordpress.com account (under my ownership but identity is hidden from public eye), back to www.ezinearticles.com and then…believed that we were duplicating content and that I was the owner of that website! AMAZING!

This kind of systematic link and web content tracking system was never there before therefore, web content writers were free to do whatever with the content that they came up with. That’s why I say that original web content is crucial to your website’s ranking…especially if you have high ranking on selected keywords. Be careful of the kind of content that you place in your website and in other servers because search engines have gotten so smart that they’ll find you.

So, even if you find a cheap and reliable web content writer these days, it’s important to let the web content writer know that you mean business when you say ORIGINAL. Because with search engines, there may not be a second chance.

Marsha Maung is a freelance web content writer who has been writing web content for the past 8 years. For more information about Marsha, visit marshamaung.com marshamaung.com or for seo writing tips and articles, visit writeforseo.wordpress.com writeforseo.wordpress.com

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Build Relationships Be sure to welcome any and all questions your customers may have. Having a separate email address for customer service is a great idea, but don’t let it turn generic. Send a reply from a qualified real person. Answer their question in full and ask if they have any more questions. Not replying to a customers email is an easy way to lose credibility. Answer your customers emails immediately!

Use A Real Person The reader will feel more comfortable reading a newsletter from an employee of the business rather than the business itself. Let this person send out the emails and inject their own personality as well as the collective personality of the business itself. This way, you don’t stray from the image of the company, but you also include that crucial human element.

Include Images Has your company had any recent outings, promotions or events? Did anyone take pictures of them? Include these in your newsletters with a brief description of what went on. Including these pictures can make your customers feel almost like family and much closer to the company.

Be Personal Remember that each person that receives your email newsletter is reading it by themselves. You are not projecting this letter onto a pull-down screen in a meeting room for a large group to read. Speak to the people as if you are speaking to them one on one, because you are. Think about how you would write the email if you were writing it to a friend. This can be tricky because you need to balance personality with a good business sense. It is important to find the thin line in that regard. Personality is an aspect that is too overlooked in a fast paced business world. With so many automated answering services and generic reply emails sent out, people crave personality. Don’t be afraid to put some personality into loyal-email.com” target=”_blank your email marketing campaigns and watch your business thrive!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica Media, an internet marketing company that works to harness the power of the internet for businesses of all sizes. Visit kineticamedia.com kineticamedia.com to see how their proven online marketing campaigns can enhance customer loyalty and attract new clients.

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Jakob Nielson, an authority on web site usability, design strategy, and user-centered methodology, has said that “Most sites have miserable information architectures that mirror the way the company internally thinks about the content and not the way users think about the content. Predictably, users ignore such unhelpful structure.”

Most of the time, users not only ignore bad navigation, they click off the site and move on to the next one, in hopes of finding whatever it is they are looking for.

Follow the Leader

It’s up to you to make sure that your web site leads visitors down the right path. Whether the goal is to make a sale, subscribe to something, fill out an inquiry form, or simply provide information, you need to guide your visitors by giving them intuitive, clear, and consistent navigation.

Good navigation should make it impossible for visitors to get lost. To help orient users, always provide them with a point of reference, and make it clear where they are in the site and how to get back. Avoid putting information more than 2 or 3 levels deep – you don’t want users to get buried 4 or 5 levels down in your site, since they may become frustrated or disoriented and just move on.

Consistency is also key in good navigation; don’t confuse your users by changing the navigation links on every page. Instead, consider using an overall menu structure, then adding sub-categories and links on individual web pages as necessary.

Think Like A User

The best way to design an effective navigation system is to think the way your users think, and anticipate the ways that they want to go. Users are typically very goal-driven; they are pretty focused on finding what they’re interested in, and tend to ignore the things that don’t apply to them. Give them a clear navigation system that lets them find what they’re looking for first – once they know they’re in the right place, they can look at the rest of the information on your site in more detail.

Designing a navigation system that looks really cool to you but ultimately sends your visitors clicking away in frustration is not good navigation. Good navigation accommodates the searching patterns and behaviors of your visitors, making it more likely that they will find what they want, and more likely that they will make a purchase.

Lauren Hobson is the Editor of Biz Talk Newsletter, a free monthly publication designed to provide small businesses and non-profits with tips and techniques to help them make the most of their web sites and marketing efforts without spending a lot of money. Biz Talk is published by Five Sparrows, LLC.

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Can you imagine doing business with someone who has no website or email that shows
the business name?

With the advancement of web hosting technology and the ease of use, any one can have their own website, domain name, and email that has their business name.

You can create unlimited number of email with your business name. All you need is get a web hosting account and register a domain name.

The web hosting account and the domain name can be registered in the same place. Most web hosting companies let you register a domain name.

Why you need a web hosting and domain name?
In order to have your own website, www name, and related emails, you must register a domain name and you need to get a web hosting account. The domain name registration lets you have a www.yourcompanyname.com.

And the web hosting account provides you a storage on a web server for your website files. Also, the web hosting company provides you with an email aliases and email storage for your email files.

You don’t have to have a website in order to create your email addresses with your web host. There are many web hosting companies on the Internet.

Once, you register a domain name and get a web hosting account, you can create your email addresses without even having a website. My first choice of web hosting is a Linux based web server with Cpanel control that enables the user modify all kinds of feature.

To create email accounts using Cpanel control panel, you log in through the main website address with /Cpanel added at the end of the domain name. Then you enter the user ID and password you receive from the web hosting account.

Now, you are at the Cpanel page, where you find about 40 icons, each has a specific function that you can use to add a function to the website.

On the top line of the control panel, you will find two icons named: “mail” and “webmail”.

The mail icon provide a menu called: “Mail Manager Main Menu”. This is where you can add delete, or modify an email account. Depending on the web hosting company, you can create a specific number of emails. Some let have 10, 100, or unlimited number of email accounts.

The Webmail is used to access the email accounts. Since each email account has a different user ID and password, the email will be private to each user.

In summary, in you can use your web hosting and domain name to create email accounts that match your business name without creating a website. You can create the website later.

Do you want your business to have more exposure without geographic limitation?
Do you want to look more like a professional business owner? If your answer is yes, then you must have a website. For more details, click this link ==> 4DaysWebsite.com 4DaysWebsite.com

George Chamoun, Web designer

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They know that list building is the lifeline of online business and that traffic is the stool pigeon of unremarkable sales. It does take time and effort to build a targeted and responsive list, but if you have patience, the proper information and the proper tools, it can be done with relative ease. You just need to focus your attention on building your list instead of trying to make that first sale.

As you become accustomed to online marketing and begin to master the art of it, you will definitely relay to upcoming internet marketers the proven fact that “the money is in the ‘targeted’ list”. I emphasize the word targeted because I’ve noticed in my own online marketing endeavors that if you don’t have a targeted list, you don’t really have a business.

There are a few techniques used to grab hold of your visitor’s information in order to build this money-spinning list. One of the best methods is by utilizing a squeeze page with only one purpose - and that is to capture your visitors contact information. The squeeze page is different from using a pop-up or normal opt-in form because there is a pre-requisite. You don’t allow your visitor access to your website unless they give you their name and email address and sometimes, depending on your contact needs, other details such as a phone number, street address, etc.

It is a well documented fact that squeeze pages can produce a 20% to 40% opt-in rate on the total number of visitors to your site.

Here are a few things you can do to optimize your squeeze pages.

You should always provide a strong and juicy headline in order to entice your visitor into leaving their name and email address. You can use action phrases that influence them on a personal level such as “Send for my free 5 day e-recipe of The Amazing South Beach Diet” or something to that effect, depending upon what it is you are selling.

Make sure that you always give valuable, free information or software in order to “squeeze” your customers into joining your list.

In closing your offers, always make your visitor acutely aware of the fact that their information will be kept confidential. Here is where you will also let them know that by taking action and giving you their email address, they are giving you permission to follow-up with future offers.

After they sign up, include some bonuses by giving out freebies, downloads, and discounts. This will build a good rapport between you and your customer. Now, when you send your next email offer to your subscriber introducing a new product, they will be more responsive to it.

The email does the pre-selling. If you do well with all the basic components, you can go from a 1% conversion on an affiliate sales page to a 10% opt-in on your lead capture page. This lead capture page will also generate more and more backend sales if used properly. As I research and observe some the practices of today’s successful internet marketers, I find that list building and squeeze pages go hand in hand. The squeeze page is created to draw the focus and attention of your visitor to but one thing, - opt-in to your list for more information. Once they are on your list you will have the ability to follow-up with them on a later date and several times thereafter, year, after year, after year. This is how the most successful internet marketers build lifetime customers for their businesses and so should you.

This is a small investment in your business that will pay for itself over and over again in a very short period of time.

The sooner you begin, the sooner you will begin to build a real online business that will continue to grow.

To gain instant access to a very informative video on squeeze pages, visit: goaddr.com/x2j goaddr.com/x2j

Rodney Brooks dedicates much time and energy into bringing the best Internet Marketing tools, resources, products and services to today’s Intelligent Internet Entrepreneur.

To learn more about the information presented in this article, visit:

rodswebinfo.blogspot.com rodswebinfo.blogspot.com

Affiliate Response
The future of Internet Marketing, Creative Financing and more…

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The first thing a newbie learns when landing on the Internet is that it is full of hype. Hype this. Hype that. But when you cut through the hype, there is one simple truth. If you want to make real money on the Internet, you have to build an opt-in list.

This is the simple truth the gurus understand. They are, after all, gurus. They are not wizards, nor magicians. They know that making money on the Internet is a very simple mathematical equation. A small opt-in list equals candlelight dinners in the basement rec room, savouring macaroni and cheese in front of the TV. A big, bulging opt-in list equals candlelight dinners at Chez Ritz, enjoying baked brie and filet mignon while overlooking the lake.

That’s why the gurus earn so much money.

But just what is an opt-in list? Simply put, it is a list of email addresses belonging to people who have given you permission to send them messages. Anything else is spam. Make sure your list is opt-in.

What kind of lists do people opt-in to? All kinds and all topics - from grasshopper recipes to hotwiring space shuttles. But if you really want to make it work, you need to create a newsletter (probably on a topic with wider appeal than hotwiring space shuttles!).

Why? Consider Madam B. (not her real name, by the way) She sells beauty and cosmetics, and she was frustrated because so few people were signing up to receive “updates on new products”. Would you sign up? Only if you have already purchased from her a few times, making you one of her few extremely loyal customers.

On the other hand, suppose you were offered the chance to sign up for a “free weekly beauty tip”, which is what we advised her to do. Now she has the chance to pick up prospects who have never bought from her, who will read her weekly beauty tip, and - this is the juicy part - they will buy many of the “featured products of the week” highlighted with the weekly beauty tip.

There is a second reason you want your opt-in list to be a newsletter, not just a product announcement. The newsletter builds trust and is read. If all your subscribers see are sales pitches, their level of trust sink lower than the lost city of Atlantis. And we all buy from people we trust, not from underwater snake oil vendors.

In fact, if your emails are just sales pitches, why would anybody bother opening them? You have to build a strong relationship with your subscribers, so put as much of your own personality into it and write your text so that you speak directly to them.

If you have good quality content in your newsletter, your subscribers will open your emails, they will read them, they will buy and you will make money. Notice I said “quality”, not “quantity”. In the example above, it need only be a one-paragraph beauty tip. You don’t have to spend all weekend composing an article as long as this. Same applies for investing tips, auto care tips, nutrition tips, evil magician tips, or whatever. Quality keeps them reading and ready to buy.

Of course, you must have a related product to promote to the list. Don’t try selling motor oil to your beauty tips subscribers. They won’t buy. And if they do, imagine the mess they’ll expect you to clean up! Remember, the goal is to make money, not mess. The opt-in list gives you the prospects, your trust turns them into clients, and your relevant and related products turn them into paying customers.

Who can have such a list? Everybody. Your brother can. Your tenth grade teacher can. The cashier at the grocery store can. Your pet goldfish probably cannot, but YOU can.

Is it easy to build a list? You bet! Is it effortless? No. It does take time, effort, or money - or some combination of the three. For most people, it takes a lot of time and a medium amount of effort. But it can be done without breaking into a sweat.

You can cut down on both the time and money if you use paid methods to build your list. “Paid methods” generally means buying lists of names. Be VERY careful not to buy a spammy list. Do not buy lists from people who spam you with an offer of cheap email addresses, no matter how hard they swear the list is quadruple opt-in and fully targeted. That’s like buying a Rolex in a dark ally from an unshaven man in a trench coat.

Oh yes. It also helps to have some knowledge and some creativity. The knowledge is something you can find at websites like affila.com” target=”_new affila.com . The creativity you just have to develop yourself. But it is amazing how creative most people become when armed with a little good knowledge, a big dream and a fresh cup of caffeine.

Remember that if you offer good content and promote related saleable products, you will earn money from your list. So paying for targeted subscribers can be a worthwhile deal, especially if you can sell a product with recurring commissions (a magazine subscription; a product requiring refills, such as skin cream or motor oil; a membership website; a monthly service such as webhosting; etc.) or multiple products that complement one another (making repeat customers out of your subscribers).

You will find there are many more benefits to having an opt-in list, but you have to start building it now. It does take time to build, and the longer you delay your list-building, the longer you delay your dream.

So what is that magic button a guru just presses to earn $3,546 or more? Is it his shirt button? Is it his belly button? No, it’s the “send” button.

About The Author

Ron Pioneer

Learn the Secrets to Having Your Own Magic “Send” Button with our FR*EE Course: affila.com” target=”_new affila.com.

mailto:contact@affila.com contact@affila.com

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