Business Articles For Online Businesses

Search engine marketing of course is the art of doing things, both on page, and off, that stimulate the search engines to rank your web page above the web pages of other web sites optimized for the same keyword.

Now the idea here is that, for a given keyword, all you have to do is to do things a little better than the #1 result for that keyword, and given time, holding all other things constant, you should be able to snag the #1 spot for that keyword.

Now, in the earlier editions of this, I taught about on-page and off-page techniques, so I won’t elaborate here.

But how do you apply these techniques so that you can win the search engine war? (This is continued from ‘Search Engine Marketing 105’)

2) Type in your preferred keyword in a search engine. Look at each of the results. Are the keywords appearing, not just in the titles, but also in the results themselves? Are the keywords, especially in the order in which you are typing them, coming up in the results?

Again, just making changes to your title, your description, and your content, can make a big difference in where you rank.

3) Check out the page rank of the pages. Know your own page rank. Know the page rank of the article directories to which you submit. Are several of the web pages showing lower page ranks than you are? If so, with just a little bit of work, fine tuning and such, you should be able to break into the top ten rankings for that keyword.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, ‘Your Article Writing and Promotion Guide‘

Download it free here:

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I hear from people all the time who have lost a ton of money selling products online because they were scammed and received a fraudulent order. Just today I heard a disturbing story about a person who was using a drop shipping company to sell products on eBay. The person who bought the electronic (first hint that it could be fraud if its electronics and they want you to ship overseas) was asking for special request like “I want to buy this for a family member and ship it to Nigeria”.

Most that are new to drop shipping and Internet business are excited to get their first order and all they can think about is the profit. They do everything they can to get the order processed properly (and fast to not make the buyer mad) and find out after then order has shipped that they credit card, or payment used was fraudulent and they see none of they money. The problem is they have already bought the item from their drop shipper and shipped it out. They are the ones that have lost, and are out of the money. The drop shipper can’t do a thing about it, and you really are left with the bill.

I have seen some people taken for as much as $5000.00 in one transaction from shady deals like these. I do not want that to happen to anyone who reads this article. That is why I am writing about this not so pleasant “dark side” of drop shipping.

Here is my advice:

If you are doing business in the US, then make sure most of your first transactions are done in the US (so you can get a better understanding of the business you are in). Do not be to quick to fulfill an order overseas without doing your homework. I would call your merchant account company, or bank and ask them what are the proper steps to take in order to confirm an overseas payment. If you ship out quick because you are “giddy and happy”, or because its your “first order” this is how those that run these scams operate - they feed on those kind of people that are so new and green to the industry.

Think first, and be smart about the transaction at hand. If you do, you could end up saving yourself a lot of money and heart ache. You do not want your first business transaction to be a bad experience.

Matt Siltala has been doing business online since 1999 and has seen so many drop shipping scams during that time and wants to help people with his knowledge. He has also been heavily involved with theshipper.com dropshipper companies like theshipper.com The Shipper in order to help them better educate the businesses that use their services.

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