Business Articles For Online Businesses

Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.

In the above-mentioned case, no forethought is given to the first step in building a web site. The first and most important part of web site construction is your cover page, sales process, and the least expensive ways to send targeted traffic to your web site.

Unless your web site is just a “hobby,” it should function as an automated 24-hour sales person, seven days per week. Your Internet sales letter is much more than a business card or company brochure. A properly constructed sales letter is a separate entity and can possibly close sales by itself.

When you have an idea about a great Internet product or service, have researched the demand, have chosen the best URL, and developed an outline of your proposed site - your next step should be to develop an award-winning sales letter. This proposed sales letter should be packed with unique content that drives visitors to you and captures their interest.

Your sales letter should thoroughly describe the benefits of your product or service. At the same time, your product or service should solve a problem that your potential clients have encountered. Therefore, any successful sales letter will have to fulfill a genuine need.

The right sales letter should develop trust from the very start and tell an interesting story along the way. This is not a guarantee of an instant sale, but the start of a relationship - built on credibility and trust. Your prospects visit your site because your product or service has “sparked” an interest.

Prospects visit your site for a multitude of reasons - but do you know why? Do you know the top reasons why your existing customers choose you, over your competition? This knowledge is essential when constructing a sales letter for your web site.

Lastly, when deciding how to construct your sales letter, you have many choices, but choose wisely and research your choices. If you decide to hire a sales copy writer, make sure his or her previous works have produced results or are persuasive in content. If you decide to purchase the least expensive writer available, do not expect good results. When seeking out a sales copy writer, you will get what you pay for.

© Copyright 2006 – Paul Jerard / Aura Publications

Paul Jerard is a co-owner and the director of Yoga teacher training at: Aura Wellness Center, in North Providence, RI. He has been a certified Master Yoga teacher since 1995. He is a master instructor of martial arts, with multiple Black Belts, four martial arts teaching credentials, and was recently inducted into the USA Martial Arts Hall of Fame. He teaches Yoga, martial arts, and fitness to children, adults, and seniors in the greater Providence area. Recently he wrote: Is Running a Yoga Business Right for You? For Yoga students, who may be considering a new career as a Yoga teacher. yoga-teacher-training.org/index.html yoga-teacher-training.org/index.html

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SEO Contests are competitions between SEO Specialists and others who want to either showcase their search engine optimization skills or test their own knowledge of SEO.

Typically, a contest is set up and a keyword or keyphrase is defined by the contest holder. The object of the contest then is to develop a website or a web page that is optimized for that keyword or key phrase. The goal then is to obtain the 1st position rank for a search engine or several search engines for the given keyword.

Unless the contest holder’s rules specify against it, most participants will attempt to register a domain name containing the keyphrase.

The next step in developing a contest entry is to provide content. Because the keyphrase is the equivalent of an imaginary word, any content will suffice. Most people choose to talk about the contest, the current rankings, and how they are doing in the contest. Others choose to write stories or even use random text generation to provide content.

Content and relevant domain names are a good start but that’s just the beginning. The real work begins in obtaining backlinks. Under normal circumstances, SEO experts move at a slow even pace in achieving backlinks that are relevant to their site topic. In SEO Contests, other than other contest sites, there really aren’t any sites that are relevant to your keyword so the tendency is to acquire as many highly ranked web sites as possible.

Much of how the contest will conclude also depends on the timing of the contest. A long term contest lasting around a year will call for a different strategy than a shorter contest.

Long term contests have both the benefit and detriment of having to survive multiple Google updates.

Google updates make or break your contest entry. If you’ve engaged in any black hat SEO, the more updates that you pass, the more likely it is that Google will discover your technique and penalize your site. A short term contest allows more flexibility in your seo technique. You can get your hat a little dirty and not be in much danger of loosing your ranking because of a Google penalty.

Lisa Campbell

ambatch-dotcom-seocontest.com ambatch-dotcom-seocontest.com

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