Search Engine Optimization-Content-or Both?
Focusing On Ways To Generate Traffic To Your Web site?
There are 3 very popular questions being asked to the internet professionals by entrepreneurs beginning their home based businesses online:
Search Engine Optimization, should I be focusing on maximizing my efforts in this area?Content, would it be better to focus on maximizing my web site topic?Or, focusing on maximizing BOTH? Most internet marketers have differing opinions when giving their answers to these questions.
An Internet Marketing Opinion
Ken Evoy of Site Build it!, started ripples through the internet marketing industry in the year of 2005. Ken Evoy published an e-book in 2005 titled, ” The Tao of CPTM”. The subtitle was, “Why SEO Is Doomed And CPTM is The way”. The letters CPTM are abbreviations for the formula”
Content->Traffic->PREsell->Monetize
Content - create in-demand content.
Traffic - attract targeted traffic.
PREsell - Presell those visitors.
Monetize - Monetize PREsold Traffic.
By the way, the gifs on Ken Evoy’s web site, Site Build It!, look a lot better. Go figure!
Is this a formula for all internet marketers and /or affiliate marketers to think about? Doesn’t look like a bad idea to me. I think, if Ken Evoy would have not added the subtitle, “Why Is SEO Doomed and CPTM Is The Way”, it would not have caused so much of a large ripple through the Search Engine Optimization professional marketing field.
I think, Ken Evoy was trying to establish how much of a major player good content is, to be successful, before it was considered fashionable in the field of internet marketing and/or affiliate marketing.
Ken Evoy states at the bottom of page 3, “The Content-Traffic-PREsell-Monetization process is simple, natural, and powerful. Its success rate is staggering-62% of such sites make the Top 3% of all Web sites…”. Ken continues, “The documented proof of its power is overwhelming (ans unique)…”. I was saddened, as I was doing my research for this article to find the e-book was no longer available on Ken Evoy’s site, Site Build It!. This is too bad, I own the e-book and always enjoy reading it. It has been a great tool to me. Did Ken Evoy have a great idea back in 2005?
Fast Forward To Year 2007
Internet marketing blogs are appearing more and more everyday versus static front page sites. That has been a recent issue, too. But not discussed here.
Is there a concrete, foundation for the internet marketing industry making such a shift to the blogging arena? Yes, ranking! I mean SEO ranking! The reasoning for the higher SEO ranking? You got it! The answer is good content! Search engines such as Google love good content! People love good content!
What pages are you finding ranked the highest at Google? Have you checked out the web sites with the highest ranking on Google, lately? What is the most important ingredient you found on these pages? You got it, again! Well structured, good content!
Again, I ask, “Did Ken Evoy have a great idea back in 2005!” Time has proven Ken Evoy to have hit the nail on the head! You go, Ken!
The internet marketing industry is moving, more and more, to producing good content related sites. Why? The good content filled blog sites are producing more and more reciprocal links back to their sites. Google seems to be more consistent in giving a higher ranking for the web sites with reciprocal links and outgoing links that are not promoting- selling type links.
The answer to the questions of your focused, maximizing efforts is number 3! BOTH!
What do you think of the importance of good content for search engine optimization pursuing the ability to make money online in the field of affiliate marketing and/or internet marketing?
Danny Ethridge is the Internet Marketing Toolman. Danny has been a successful internet marketer for many years. Danny has been helping many people for years to become successful in the field of internet marketing by providing information, resources, reviews, and recommendations. Check out his web sites, today! Especially, his blog site!
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